The Adobe Max conference was held this morning in Los Angeles, California. Lucky for me, Adobe screened the whole opening keynote speaker presentations via Webcast from 9am to 11am. I was actually in class from 7am until about 11:40 am. Fortunatly, the conference was streamed via Pacific Standard Time so I got to catch the bulk of the conference.
As per inspiration from my professors, I've begun taking note of everything in my sketchbook and conducting doodling all over it to focus on my subject and my design.
The formatted and civil notes are as follows:
The biggest focus for the platform it seems was launching the service across multiple screens; Televisions, Netbooks, Smart Phones and other portable devices. Some of the benefits with the release of Flash Player 10.1 include Multitouch capabilities, peer assisted networking, HTTP streaming, optimized memory, accelerometer, and content protection.
Another thing adobe was really pushing for was the better use of Random Access Memory. Smaller devices have a lot less ram that their desktop counterparts. Adobe was able to minimize the RAM consumption by 50% and minimize computing power enough to let an average mobile device play an SWF movie for 3.4 hours at a time. If the movie is of full vector art, Adobe believes the battery will last for 6.5 hours, and with the battery saving options on, 14 hours.
Adobe released cool things after cool things, and "Connect" is definatly one of them. Connect is essentionally web conferencing to transmit video and audio from Phone to Phone, or from Phone to PC.
Televisions also had their place on the Adobe stage today. "Nova" is a complete flash interface for streaming in and out of house high definition content.
Last but not least, the long awaited upgrade from Air 1.5 to 2.0 took the stage. Some upgrades include USB storage device detection, Performance increases, Native Installer Support, Launching of native Apps, Socket Servers and UDP and of course, optimization of RAM. The populer TweetDeck application now uses 35% less RAM.
Some cool sneak peaks that were shown in Flash CS5 include an entirely revamped Text Engine. Supporting a system much like that of desktop publishing application InDesign. As an additon to the inverse kinematics engine, the "Physics Light Engine" to auto add real life motion to tweens. Another thing that has me worried (not even done my first year in college yet and I am already worried about job security) is the addition of "prebaked" and "prebuilt" actionscript code snippets. Applying built in snippets of code to a movie clip or button to a reference on stage.
The real kicker however, was the announcment of stand alone flash on the Apple IPhone. I don't personally own an IPhone, but as an avid dreamer I can see myself getting closer and closer to getting one.
Check out this MythHackers episode of busting the Flash on the IPhone conumdrum featuring two top executives at Adobe.
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